
Carlos Valderrama is a legendary soccer figure with strong crossover appeal for brand campaigns, especially in sports, travel, and Latin American audience segments. His social presence blends football heritage, cultural storytelling, and sponsor-friendly content that feels authentic, recognizable, and highly marketable.
Carlos Alberto Valderrama Palacio (Colombian Spanish: ; born 2 September 1961), also known as El Pibe ("The Kid"), is a Colombian former professional footballer and sports commentator for Fútbol de Primera, who played as an attacking midfielder. A creative playmaker, he is regarded as one of the best Colombian footballers of all time, and by some as Colombia's greatest player ever. His distinctive hairstyle, as well as his precise passing and technical skills made him one of South America's most recognisable footballers in the late 1980s and early 1990s. He won the South American Footballer of the Year award in 1987 and 1993, and in 1999, he was also named one of the top 100 players of the 20th century by World Soccer. In 2004, he was included in the FIFA 100, a list of the 125 "greatest living footballers" chosen by Pelé to celebrate the 100th anniversary of FIFA.
1 post & 1 story with the Carlos Valderrama promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Carlos Valderrama make a live appearance at your next event
Brands can sponsor Carlos Valderrama on OpenSponsorship by creating a free account, browsing Carlos Valderrama's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Carlos Valderrama is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Carlos Valderrama starts at $14,400 for a social media post, $21,600 for a appearance and $129,600 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Carlos Valderrama's audience includes 1.7M+ Instagram followers, interests including Travel, Fashion, Beauty, based in Miami, Florida, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.