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Erika Kwee, known as The Pancake Princess, is a New York City-based food creator with a highly engaged audience built around data-driven bake-offs, recipe testing, and beautifully photographed desserts. She’s an especially strong fit for food, kitchen, grocery, and lifestyle brands that want trusted culinary credibility and visually rich content that sparks conversation.
📊 Data-driven bake offs 🍰 Southern Living Cook of the Year 🎊 SAVEUR Best Baking & Sweets
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Erika Kwee promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Erika Kwee make a live appearance at your next event
Brands can sponsor Erika Kwee on OpenSponsorship by creating a free account, browsing Erika Kwee's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this content creator.
Erika Kwee is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this content creator.
According to OpenSponsorship, estimated pricing to sponsor Erika Kwee starts at $10,000 for a social media post, $15,000 for a appearance and $90,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Erika Kwee's audience includes 363K+ Instagram followers, interests including Home Life, Food & Drink, Cooking, Health & Wellness, Cooking, and more, based in New York City, New York, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026