Sponsor Ellie Dendulk

In Q1 of 2024, we've seen some seriously cool collaborations between brands and athletes. It's like every time you scroll through your feed, there's another awesome partnership popping up, showing us how creative these partnerships can get. Here at OpenSponsorship, we've been in the thick of it, matching up companies with some of the most talented athletes around. And let me tell you, it’s been a blast! We’ve got stories of underdogs, tales of massive wins, and everything in between. In this post, we’re diving into 10 of our all-time favorite athlete deals from the past quarter. Trust me, these are the kind of partnerships that not only get fans excited but also shake up the marketing game in a big way.

Every influencer marketing article tells you the same thing: micro-influencers are better value. Almost none of them show you the receipts. So we pulled ours.

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.