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Betnijah Laney is a dynamic WNBA guard-forward for the New York Liberty with a polished, relatable presence that translates well beyond the court. She blends elite basketball credibility with lifestyle, fashion, beauty, family, and wellness content, making her a strong fit for brands looking to reach engaged sports and culture audiences.
Betnijah Laney (born October 29, 1993) is an American professional basketball player for the New York Liberty of the Women's National Basketball Association (WNBA). She played college basketball for Rutgers University.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Betnijah Laney promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Betnijah Laney make a live appearance at your next event
Brands can sponsor Betnijah Laney on OpenSponsorship by creating a free account, browsing Betnijah Laney's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Betnijah Laney is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Betnijah Laney starts at $12,000 for a social media post, $12,000 for a appearance and $18,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Betnijah Laney's audience includes 84K+ Instagram followers, interests including Home Life, Marriage & Family, Kids, Health & Wellness, Fashion, and more, based in New York, New York, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026