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Ashton Hardaway is a college basketball talent at the University of Memphis with a strong Memphis presence and an image-forward, lifestyle-friendly profile that fits both sports and wellness campaigns. His content naturally aligns with activewear, performance nutrition, and everyday branded moments that feel authentic to a young athlete audience.
Ashton is starting his first season with University of Memphis as a freshman. Playing under his father and former NBA pro athlete, Penny Hardaway, Ashton is set to be an integral part of the teams success this year in their conference. When it comes to NIL, Ashton looks to partner with brands who can help align with who he is on and off the court. Ashton is intentional about who he works with and wants to work with brands that can help get him to the next level, both personally and professionally.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Ashton Hardaway promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Ashton Hardaway make a live appearance at your next event
Brands can sponsor Ashton Hardaway on OpenSponsorship by creating a free account, browsing Ashton Hardaway's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Ashton Hardaway is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Ashton Hardaway starts at $3,600 for a social media post, $2,400 for a appearance and $32,400 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Ashton Hardaway's audience includes 70K+ Instagram followers, interests including Accessories, Activewear, Apparel, Cooking, Fashion, and more, based in Memphis, Tennessee, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026