
Self-Managed
For brands
Our Account Managers handle outreach, negotiation and delivery for brands on the platform.
Walk-On Mentality is a collegiate sports storytelling brand built to highlight underdog journeys, walk-on breakthroughs, and the discipline behind athlete success. It’s a strong fit for sponsors looking to reach engaged college football and broader student-athlete audiences through authentic, performance-driven content.
Walk-On Mentality is a premier storytelling and NIL platform dedicated to the resilience, grit, and work ethic of the non-scholarship athlete. By highlighting those who earn their spot through discipline rather than hype, the platform has cultivated a high-trust community of college athletes, coaches, and sports enthusiasts who value authenticity above all else. Partnering with Walk-On Mentality aligns a brand with the core values of hard work, perseverance, and the pursuit of excellence.
Basketball
Walk-On Mentality
Has access to a professional photographer
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Walk-On Mentality promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Walk-On Mentality make a live appearance at your next event
Brands can sponsor Walk-On Mentality on OpenSponsorship by creating a free account, browsing Walk-On Mentality's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Walk-On Mentality is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Walk-On Mentality starts at $600 for a social media post, $1,200 for a appearance and $6,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Walk-On Mentality's audience includes interests including Health & Wellness, Fitness & Performance, Apparel, Activewear. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026