
Self-Managed
Valerie Alvarez is a Madrid-based lifestyle and beauty creator building Root + Renew Skin, with polished fashion content, skincare-focused storytelling, and an authentic everyday aesthetic. She blends aspirational visuals with relatable moments around travel, running, and city life, making her a strong fit for beauty, wellness, fashion, and premium lifestyle campaigns.
Valerie Alvarez is a Madrid-based content creator, entrepreneur, and wellness enthusiast with a personal brand at the intersection of fitness, lifestyle, fashion, beauty, and travel. Originally from San Francisco, Valerie brings a global perspective to her content, blending her California roots with her life in Europe. An avid runner, marathoner, and Pilates enthusiast, she shares an authentic look at an active lifestyle, from training and recovery to skincare, personal style, travel, and everyday moments. With a background in fashion merchandising, wellness, and digital marketing, Valerie has spent over a decade building brands, creating content, and connecting with audiences. Her approach combines an editorial eye, evidence-based wellness, and relatable storytelling that resonates with a community interested in living well without taking themselves too seriously. Throughout her career, she has collaborated with brands including Adidas, lululemon, Reebok, Sakara, barre3, ECOALF, SURI, Kite Foods, Skout Backcountry, Muse, and Oura. She has also been featured in publications including SELF Magazine, Grazia UK, and Women’s Health. Beyond content creation, Valerie is the founder of Root + Renew, a modern skincare brand, and Wellness Bum, a wellness media platform exploring the intersection of health, beauty, fitness, and culture. Her personal brand offers partners an opportunity to connect with an engaged, lifestyle-driven audience through thoughtful, visually compelling content, authentic product integration, and storytelling rooted in genuine experience.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Valerie Alvarez promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Valerie Alvarez make a live appearance at your next event
Brands can sponsor Valerie Alvarez on OpenSponsorship by creating a free account, browsing Valerie Alvarez's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this content creator.
Valerie Alvarez is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this content creator.
According to OpenSponsorship, estimated pricing to sponsor Valerie Alvarez starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Valerie Alvarez's audience includes 35K+ Instagram followers, interests including Health & Wellness, Skin Care, Fitness & Performance, Home Life, Fashion, and more, based in Madrid city, ES. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026

Genisys Credit Union, headquartered in Auburn Hills, Michigan, has done something most brands never do with athlete sponsorship: it kept renewing. What started as a single partnership with Detroit Lions tight end Sam LaPorta has become a multi-year, two-athlete program that Genisys has renewed and expanded every season since 2024, adding Lions wide receiver Isaac TeSlaa in 2025 and renewing him again in 2026.
October 6, 2026