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Tyrann "The Honey Badger" Mathieu is an All-Pro defensive back for the Kansas City Chiefs. He is a two-time First Team All-Pro and former 2011 SEC Defensive Player of the Year award winner while at LSU in college. Tyrann has an unbelievable story of perseverance and has a cult-like following because of how he plays the game on the field and treats people off of it.
New Orleans Saints
LSU
United States
Tyrann Mathieu Foundation
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Tyrann Mathieu promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Tyrann Mathieu make a live appearance at your next event
Brands can sponsor Tyrann Mathieu on OpenSponsorship by creating a free account, browsing Tyrann Mathieu's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Tyrann Mathieu is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Tyrann Mathieu starts at $400 for a social media post, $600 for a appearance and $3,600 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Tyrann Mathieu's audience includes 44 Instagram followers, interests including Home Life, Pets, Cars, Eating Out, Fashion, and more, based in New Orleans, Louisiana, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026