Sponsor Tiki Barber

On July 4, 2026, the United States turns 250. The Semiquincentennial — America250 — isn't a single day; it's a Congress-chartered, yearlong national celebration running from Memorial Day 2025 through the end of 2026, with signature events in New York, Philadelphia, Washington, DC and Main Streets across the country.

If you're running marketing for a B2B company and you haven't seriously explored athlete, sports and influencer partnerships, you're not alone;  but you're leaving one of the most effective channels on the table.

The holiday season is a cornerstone for the NFL, marked by high-stakes games, immense viewership, and cultural traditions. Festive football draws millions of fans, blending sports with family gatherings and holiday cheer. These games often feature key matchups that shape playoff hopes, adding excitement and significance. Some of the biggest games of the season will be taking place before the new year. The NFL’s cultural impact extends beyond the field, with players becoming household names during this time. The NFL has also increased the number of games taking place over this period, boosting exposure. Brands can leverage this unparalleled visibility by partnering with athletes through OpenSponsorship. Whether it’s creating authentic content or promoting campaigns tied to holiday moments, brands can connect with players who resonate deeply with fans. OpenSponsorship provides seamless access to these athletes, enabling partnerships that amplify brand messages during the NFL's most culturally iconic season. Below are some of the stars playing over the holiday season looking to make an impact who are available to sponsor through OpenSponsorship.