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Tanzel Smart is a former NFL defensive tackle turned coach who brings authentic football credibility, a grounded family-first voice, and strong lifestyle storytelling to brand partnerships. As a Tulane alum, husband, father, and creator with consistent themes around faith, food, fitness, and community, he offers sponsors a relatable audience connection beyond the field.
Tanzel Smart Jr. is an American football defensive tackle for the New York Jets of the National Football League. He played college football at Tulane, and was drafted by the Los Angeles Rams in the sixth round of the 2017 NFL Draft. Tanzel loves cooking food and Tiktok page has turned into a great business.
American Football
Tennessee Titans
Tulane University
United States
Has access to a professional photographer
NFL Draft 2017
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Tanzel Smart promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Tanzel Smart make a live appearance at your next event
Brands can sponsor Tanzel Smart on OpenSponsorship by creating a free account, browsing Tanzel Smart's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Tanzel Smart is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Tanzel Smart starts at $2,400 for a social media post, $2,400 for a appearance and $4,800 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Tanzel Smart's audience includes 37K+ TikTok followers, interests including Home Life, Marriage & Family, Kids, Food & Drink, Food & Drink, and more, based in New York, NY, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026