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Sammy Malcolm is a New Zealand rugby creator known for authentic grassroots rugby storytelling, outdoor adventures, and family-centered lifestyle content. With strong credibility in rugby and a grounded, travel-friendly aesthetic, he is a natural fit for brands looking to reach active, sport-minded audiences in a genuine way.
Malcolm is one of the most talented rugby players to come out of the lower north island of New Zealand. His high tackle percentage and vision of the field make him the perfect field general. The attributes don't stop there with a boot anywhere in the 50 and an unmatched work rate. When it comes down to it though, Sammy is a true blue Kiwi. A hard worker with a stellar personality.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Sammy Malcolm promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Sammy Malcolm make a live appearance at your next event
Brands can sponsor Sammy Malcolm on OpenSponsorship by creating a free account, browsing Sammy Malcolm's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Sammy Malcolm is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Sammy Malcolm starts at $100 for a social media post, $180 for a appearance and $420 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Sammy Malcolm's audience includes 2K+ Instagram followers, interests including Health & Wellness, Fitness & Performance, Fashion, Apparel, Home Life, and more, based in New Zealand. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026