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  1. Home
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  3. Sam Williams

Sam Williams profile image

Sponsor Sam Williams

Athlete (retired)

Self-Managed

American football - Dallas Cowboys
Local
Reach
High
Response Rate

For brands

Want our team to run a deal with Sam Williams, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About Sam Williams — retired NFL american football athlete

Sam Williams is a former NFL defensive back with the Dallas Cowboys whose authentic family-first presence and strong lifestyle brand make him a natural fit for sponsorships. His audience connects with football credibility, custom jewelry, fashion, and everyday family content that feels both aspirational and relatable.


Overview

🎂74
·
👨Male
📍DallasTXUnited States

Is Retired

Dallas Cowboys

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor Sam Williams today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Marriage & FamilyKidsFashionApparelActivewearCarsFashionShoppingJewelry

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Sam Williams promoting your product.

$3,000
User Generated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$27,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have Sam Williams make a live appearance at your next event

$4,500
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor Sam Williams on OpenSponsorship by creating a free account, browsing Sam Williams's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Sam Williams is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Sam Williams starts at $3,000 for a social media post, $4,500 for a appearance and $27,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Sam Williams's audience includes 53K+ Instagram followers, interests including Marriage & Family, Kids, Fashion, Apparel, Activewear, and more, based in Dallas, TX, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Every brand running an influencer campaign on a cost-per-acquisition target eventually asks the same question: how many people will click the link? It decides how many creators you need, and whether your CAC target is realistic before you spend a dollar.

October 29, 2026

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

2026 is the biggest year in American sports history

On July 4, 2026, the United States turns 250. The Semiquincentennial — America250 — isn't a single day; it's a Congress-chartered, yearlong national celebration running from Memorial Day 2025 through the end of 2026, with signature events in New York, Philadelphia, Washington, DC and Main Streets across the country.

July 1, 2026

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Chicago Fire FC Recalls Midfielder Sam Williams from Colorado Springs Switchbacks FC - Chicago Fire

August 18, 2026

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Browns sign CB Noah Igbinoghene and DE Sam Williams - Cleveland Browns

September 1, 2026

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Past/Present: Jaydon Blue, Sam Williams, Julius Wood sign with other teams - Dallas Cowboys | Official Site of the Dallas Cowboys

September 2, 2026

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Notes: CB Noah Igbinoghene, DE Sam Williams added as roster shuffling continues - BrownsZone with Scott Petrak -

September 1, 2026

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‘Work speaks for itself’: Cowboys’ Sam Williams comfortable in new scheme - KLTV.com

August 6, 2026

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Cowboys Ex Sam Williams Reacts To Roster Cuts With Classy Goodbye - Yahoo Sports

August 31, 2026

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