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  3. Derrick Barnes

Derrick Barnes profile image

Sponsor Derrick Barnes

Athlete
American Football - Detroit Lions
Local
Reach
High
Response Rate

For brands

Want our team to run a deal with Derrick Barnes, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About Derrick Barnes — NFL american Football athlete

Derrick Barnes is a Detroit Lions linebacker and Purdue alum who brings NFL credibility, family-driven storytelling, and lifestyle appeal to brand partnerships. His Instagram content blends on-field performance, fashion, community impact, and fatherhood, making him a strong fit for campaigns that want authentic reach with a polished, premium feel.


Overview

šŸŽ‚27
Ā·
šŸ‘ØMale
šŸ“DetroitMichiganUnited States

Detroit Lions

Purdue University

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor Derrick Barnes today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Marriage & FamilyKidsFashionAccessoriesApparelActivewearFitness & PerformanceFashionBeautyPhotographyTravelCooking

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Derrick Barnes promoting your product.

$4,000
Estimated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$36,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have Derrick Barnes make a live appearance at your next event

$6,000
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor Derrick Barnes on OpenSponsorship by creating a free account, browsing Derrick Barnes's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Derrick Barnes is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Derrick Barnes starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Derrick Barnes's audience includes 60K+ Instagram followers, interests including Marriage & Family, Kids, Fashion, Accessories, Apparel, and more, based in Detroit, Michigan, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Every brand running an influencer campaign on a cost-per-acquisition target eventually asks the same question: how many people will click the link? It decides how many creators you need, and whether your CAC target is realistic before you spend a dollar.

October 29, 2026

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

Ā 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

2026 is the biggest year in American sports history

On July 4, 2026, the United States turns 250. The Semiquincentennial — America250 — isn't a single day; it's a Congress-chartered, yearlong national celebration running from Memorial Day 2025 through the end of 2026, with signature events in New York, Philadelphia, Washington, DC and Main Streets across the country.

July 1, 2026

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Camp Notes: Barnes excited to expand his role in Lions' defense - Detroit Lions

July 30, 2026

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Derrick Barnes jumps the route to pick Tyler Shough's first pass attempt in 2nd half - NFL.com

September 13, 2026

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A New Level of Dominance: Derrick Barnes Explodes Out of the Gate for the Detroit Lions - Yahoo Sports

September 20, 2026

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Lions LB Derrick Barnes hopeful to expand role in 2026 season - Lions Wire

August 5, 2026

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Lions' Derrick Barnes Dresses as Spider-Man with His Son in New Video for NFL Opener vs. Saints - Bleacher Report

September 13, 2026

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Mayer steps in, Barnes steps up: NKY pair driving early NFL storylines - LINK nky

September 24, 2026

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