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The Rose Bowl Game is an annual college football bowl game played on January 1st at the Rose Bowl stadium in Pasadena, California. Known as "The Granddaddy of Them All," the oldest currently operating bowl game is considered to be the most iconic in college sports.The Rose Bowl Game is part of the Pasadena Tournament of Roses "America's New Year Celebration" which also includes the historic Rose Parade.
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1 post & 1 story with the Rose Bowl Game promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Brands can sponsor Rose Bowl Game on OpenSponsorship by creating a free account, browsing Rose Bowl Game's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this event.
Rose Bowl Game is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this event.
According to OpenSponsorship, estimated pricing to sponsor Rose Bowl Game starts at $600 for a social media post and $2,400 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Rose Bowl Game's audience includes 75K+ Instagram followers, based in Pasadena, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026