
The Rose Parade, hosted by the Pasadena Tournament of Roses, is an annual parade held in Pasadena, California, on New Year's Day. The event is part of "America's New Year Celebration" and is followed later in the day by Rose Bowl Game.
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1 post & 1 story with the Rose Parade promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Brands can sponsor Rose Parade on OpenSponsorship by creating a free account, browsing Rose Parade's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this event.
Rose Parade is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this event.
According to OpenSponsorship, estimated pricing to sponsor Rose Parade starts at $600 for a social media post and $2,400 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Rose Parade's audience includes 73K+ Instagram followers, based in Pasadena, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Genisys Credit Union, headquartered in Auburn Hills, Michigan, has done something most brands never do with athlete sponsorship: it kept renewing. What started as a single partnership with Detroit Lions tight end Sam LaPorta has become a multi-year, two-athlete program that Genisys has renewed and expanded every season since 2024, adding Lions wide receiver Isaac TeSlaa in 2025 and renewing him again in 2026.
October 6, 2026