How do I sponsor Rose Parade?

Brands can sponsor Rose Parade on OpenSponsorship by creating a free account, browsing Rose Parade's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this event.

Is Rose Parade available for brand deals?

Rose Parade is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this event.

How much does it cost to sponsor Rose Parade?

According to OpenSponsorship, estimated pricing to sponsor Rose Parade starts at $600 for a social media post and $2,400 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

What is Rose Parade's audience like?

According to OpenSponsorship, Rose Parade's audience includes 72K+ Instagram followers, based in Pasadena, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Sponsor Rose Parade

Name: Rose Parade
Start: 2020-01-01T08:00:00.000Z
End: 2020-01-01T08:00:00.000Z
Location: Pasadena, California, United States

Event

American Football

National

Reach

High

Response Rate

About Rose Parade — american Football event

Why you should sponsor me for your next influencer campaign?

The Rose Parade, hosted by the Pasadena Tournament of Roses, is an annual parade held in Pasadena, California, on New Year's Day. The event is part of "America's New Year Celebration" and is followed later in the day by Rose Bowl Game.

Overview

📅January 1, 2020

📍PasadenaCaliforniaUnited States

Founded

1890

Attendees

850,000

Television Viewers

37,000,000

Live Stream Viewers

1,000,000

Website / Blog

https://tournamentofroses.com/

Pre-Packaged Projects

Frequently asked questions

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Demographics

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Recent News

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Talking about

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Reviews

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Promote your brand and sponsor Rose Parade today!

Choose me

Review my profile and stats to see if I am the right fit for your campaign.

Create a proposal

Send me a proposal detailing your objectives and campaign needs.

Set deliverables

Specify the exact marketing tasks and deliverables you want completed.

See ROI

Track performance to measure the results and return on your investment.

Sign up and send Rose Parade a proposal or connect with +25,000 athletes. Set your marketing deliverables, have athletes execute them and watch the return multiply.

OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off

Press Release · New York, NY

The world's largest athlete marketing platform reports 277 million views from soccer creators in the last eight weeks, with 1,552 bookable soccer athletes ready for brand activation across 15+ countries. Clients including Walmart and USA Today are already activating ahead of kickoff.

OpenSponsorship, the world's largest athlete marketing platform backed by Serena Williams and David Blitzer, today released proprietary data showing the scale of the creator opportunity around the 2026 FIFA World Cup, which kicks off Thursday, June 11th in North America. With brands including Walmart and USA Today already activating soccer creator campaigns through the platform, OpenSponsorship is positioned as the go-to partner for brands looking to win the biggest sports marketing moment of the decade.

277M

soccer creator views, last 8 weeks

1,552

bookable soccer athletes, 15+ countries

276

viral posts over 100K views, just 86 athletes

The platform's soccer roster has generated 277 million views in the last eight weeks alone, with 276 viral posts clearing 100,000 views across just 86 athletes. OpenSponsorship has 1,552 publicly listed and bookable soccer athletes across 15+ countries, including 893 in the United States, alongside athletes from the UK, Mexico, Canada, Spain, Brazil, France, Nigeria, and more.

Brands that can't sign elite players can still reach their audience

With 48 nations competing in the largest World Cup in history, brands face a common challenge: the biggest names are either off limits or out of budget. OpenSponsorship's data shows that mid-tier and creator talent routinely out-reaches their follower counts by 50 to 100x — giving brands access to the same passionate fan audiences at a fraction of the cost of global stars.

“The World Cup is the biggest commercial moment in sports marketing history, and the brands that win it will not be the ones who waited for the tournament to start. Our soccer athletes have already generated 277 million views in the last two months. The audience is engaged, the creators are ready, and the window to activate at the best rates closes when kickoff happens.” — Ishveen Jolly, Founder & CEO, OpenSponsorship

Walmart and USA Today: what World Cup activation actually delivers

OpenSponsorship's recent Walmart Soccer Saturday campaign demonstrates what's possible when brands activate the right soccer creators. The campaign — which featured AA9Skillz, Brittany Wilson, Matty Farias, Sean Garnier, and others — generated the following:

11.6M

total campaign views

4.5%

engagement — ~2x industry benchmark

USA Today is also activating soccer creator campaigns through OpenSponsorship ahead of the World Cup, leveraging the platform's roster of 1,552 bookable soccer athletes to reach highly engaged audiences across the US, Canada, and Mexico — the three host nations for the 2026 tournament.

“When creators genuinely love a sport and an event, it shows in the content. The Walmart campaign worked because the athletes were authentic soccer fans first and brand partners second. That authenticity is exactly what drives the kind of engagement numbers brands cannot get from traditional advertising.” — Ishveen Jolly, Founder & CEO, OpenSponsorship

The World Cup activation window

OpenSponsorship's data shows a clear opportunity curve for World Cup brand activation. Athletes are available now at pre-tournament rates, with demand and pricing expected to rise sharply once the group stage begins June 11th.

Kickoff — June 11: the group stage is the viral window, where trending athletes are still affordable before bidding wars begin.
The Final — July 19, MetLife Stadium: the highest-profile moment for brands that have already built creator relationships.

Brands that lock in creator partnerships before the tournament begins benefit from lower rates, more authentic content, and deeper athlete relationships that extend beyond the tournament window. OpenSponsorship's white-glove managed service handles sourcing, contracting, content briefing, delivery, and ROI reporting end to end.

Members of the press — download the full release:

Download the Press Release (PDF)

About OpenSponsorship

OpenSponsorship is the world's largest athlete marketing platform, connecting 25,000+ athletes and creators with brands across 160 sports and 120 countries. Launched in 2015, the company has facilitated over 9,000 accepted deals and 8,000+ successful brand-creator matches, giving it the largest proprietary dataset in athlete marketing. OpenSponsorship became profitable in 2024 and delivered 200% revenue growth in 2025. Ishveen Jolly, backed by investors Serena Williams and David Blitzer, is the Founder and CEO, winner of SBJ Game Changer 2025 and Forbes 30 Under 30. The 2026 State of Athlete and Influencer Marketing Report is available at opensponsorship.com.

Want to activate soccer creators before kickoff?

The best rates close when the tournament starts.

Book Now

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June 11, 2026

Gear Up Your Brand For The Winter Olympics: How To Win The Marketing Gold Medal

November 14, 2025

Looking to Q4 and beyond....

From Q4 into the start of the new year, some of the most exciting events take place — each offering a fresh opportunity to work with athletes and creators to promote your brand in ways that feel timely, relevant, and impactful

Thanksgiving NFL Games: The three Thanksgiving Day NFL games in 2024 averaged 34.2 million viewers (across linear TV + digital), a record high for the holiday, according to NFL records dating back to 1988. The Detroit Lions vs. Chicago Bears early game on Thanksgiving 2024 averaged 37.5 million viewers on CBS — the highest ever for the early time slot.

Black Friday & Giving Tuesday: Giving Tuesday raised over $3.1 billion in the U.S. in 2023 — all in just 24 hours. In 2023, Black Friday sales hit $9.8 billion in online spending alone — with 54% of purchases made via smartphones. Over 77 million people in the U.S. shopped online on Black Friday 2023, while 20 million Americans participated in Giving Tuesday

Christmas NBA & NFL Games: NBA's Christmas Day 2024 slate averaged -5.25 million viewers per game in the U.S. across ABC, ESPN, and streaming platforms, its highest Christmas viewership in years. NFL's two Christmas Day 2024games on Netflix drew nearly 65 U.S. viewers between them, marking a record day.

New Years: In a study of purchase behavior, U.S. retail sales in January 2025 jumped about 4.8% year-over-year, driven largely by New Year’s resolution spending. Brands that invest $1 in athlete influencer marketing typically receive about $5.78 in media value.

Winter Olympics: Over 2 billion people tuned into the 2022 Winter Olympics in Beijing, making it one of the most watched global sporting events. The games had around 2,900 athletes, representing 91 countries. The 2026 Winter Olympics will be the most geographically widespreads in history, events will take place in cities and towns like Milan, Cortina d'Ampezzo, Bormio, and Val di Fiemme.

If you’re not building campaigns for Q4 and Q1, you’re leaving the field wide open for your competitors.

At OpenSponsorship, we take you from idea to execution—helping you brainstorm, source, and activate the right talent for your campaigns.

Olympic athletes: Hundreds of medalists and rising stars to bring global credibility.
NFL & NBA talent: Thousands of players for local relevance or national reach.
Fitness & wellness creators: Authentic voices driving impact with health-conscious audiences.

With our platform and white-glove services, you’ll always find the right fit—while we handle the logistics to deliver fast, smart, and measurable results. Book a call today to find out more!

September 24, 2025