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  3. Ricky Williams

Ricky Williams profile image

Sponsor Ricky Williams

United States
Athlete (retired)

Self-Managed

American Football - Retired
Regional
Reach
High
Response Rate

For brands

Want our team to run a deal with Ricky Williams, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About Ricky Williams — retired NFL american Football athlete

Ricky Williams is a Heisman Trophy winner, former NFL star, and the founder behind a growing wellness and astrology-driven brand ecosystem. He brings a rare mix of sports credibility, cultural recognition, and spiritually minded community engagement—making him a strong fit for campaigns that want both reach and real authenticity.


Why you should sponsor me for your next influencer campaign?

 Ricky is a Heisman Trophy winner and Former NFL All-Pro Running Back who began his healing journey when he sought relief from deep physical and emotional trauma incurred from decades of intense play. Throughout his career as a professional athlete, Ricky Williams was often criticized for his belief in the healing power of cannabis. Dissatisfied with traditional Western medicine and addictive pharmaceuticals, he found medical marijuana to be the safest, most effective and most natural treatment option. While he found peace and relief in his healing, cannabis also complicated his storied NFL career, which ultimately opened the doors to his new life path as a holistic healer. In recent years, as plant-based medicine has become more of an integral part of our culture, Ricky is now viewed as a leading visionary in the movement toward a cannabis-based approach to wellness. Ricky is also becoming well-known for his work as a holistic healer, a journey that began nearly 15 years ago after his first retirement from the NFL. Ricky has immersed himself in the study of evolutionary astrology as well as other healing modalities including Ayurvedic medicine, cranial sacral therapy, meditation, pranic healing and yoga. With his wife Linnea, he co-founded Real Wellness (herbal wellness company) and LILA (relationship app powered by astrology) to help share his story and bring his vast healing knowledge to others. Ricky is currently pursuing his doctorate in Chinese medicine and continues to help clients around the world gain a deeper understanding of their lives through his evolutionary astrology practice. Ricky received his Bachelor of Arts in Education from the University of Texas.

Overview

🎂49
·
👨Male
📍Los AngelesCaliforniaUnited States

Is Retired

Retired

University of Texas at Austin

United States

http://rickywilliams.life

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor Ricky Williams today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Health & WellnessFitness & PerformanceHome LifeMarriage & FamilyKidsAstrologyReadingWellnessTherapySportsFitnessYogaTravel

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Ricky Williams promoting your product.

$600
User Generated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$60,000
User Generated Price
Sign up to start an offer

Appearance Deal

Have Ricky Williams make a live appearance at your next event

$6,000
User Generated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor Ricky Williams on OpenSponsorship by creating a free account, browsing Ricky Williams's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Ricky Williams is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Ricky Williams starts at $600 for a social media post, $6,000 for a appearance and $60,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Ricky Williams's audience includes 187K+ Instagram followers, interests including Health & Wellness, Fitness & Performance, Home Life, Marriage & Family, Kids, and more, based in Los Angeles, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

Why Athlete Influencer Marketing Is B2B's Most Underleveraged Channel

Why Athlete Influencer Marketing Is B2B's Most Underleveraged Channel

If you're running marketing for a B2B company and you haven't seriously explored athlete, sports and influencer partnerships, you're not alone;  but you're leaving one of the most effective channels on the table.

April 8, 2026

NFL Players Who Can Be on Your Fantasy Team and Elevate Your Brand

NFL Players Who Can Be on Your Fantasy Team and Elevate Your Brand

 

September 20, 2024

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Williams named to 2026 SEC Football Legends Class - University of Texas Athletics

October 8, 2026

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Former Heisman Trophy Winner Ricky Williams On Leaving NFL, Mental Health, Upcoming Memoir - Lyndy's Sports Annuals

August 6, 2026

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Ricky Williams, Cris Carter & Calvin Johnson In Talks For 'Red Crown' - Deadline

September 15, 2026

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Former NFL Star Ricky Williams Opens Up About His New Memoir, Managing Social Anxiety Disorder and Life After Football (Exclusive) - Men's Journal

August 4, 2026

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Eliminating pot sales in Mass. would set ‘dangerous precedent,’ says ex-NFL star Ricky Williams - The Boston Globe

October 19, 2026

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Aqua Archives: Dolphins-Lions Through the Decades - Miami Dolphins

November 4, 2026

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