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Ricky Williams is a Heisman Trophy winner, former NFL star, and the founder behind a growing wellness and astrology-driven brand ecosystem. He brings a rare mix of sports credibility, cultural recognition, and spiritually minded community engagement—making him a strong fit for campaigns that want both reach and real authenticity.
Ricky is a Heisman Trophy winner and Former NFL All-Pro Running Back who began his healing journey when he sought relief from deep physical and emotional trauma incurred from decades of intense play. Throughout his career as a professional athlete, Ricky Williams was often criticized for his belief in the healing power of cannabis. Dissatisfied with traditional Western medicine and addictive pharmaceuticals, he found medical marijuana to be the safest, most effective and most natural treatment option. While he found peace and relief in his healing, cannabis also complicated his storied NFL career, which ultimately opened the doors to his new life path as a holistic healer. In recent years, as plant-based medicine has become more of an integral part of our culture, Ricky is now viewed as a leading visionary in the movement toward a cannabis-based approach to wellness. Ricky is also becoming well-known for his work as a holistic healer, a journey that began nearly 15 years ago after his first retirement from the NFL. Ricky has immersed himself in the study of evolutionary astrology as well as other healing modalities including Ayurvedic medicine, cranial sacral therapy, meditation, pranic healing and yoga. With his wife Linnea, he co-founded Real Wellness (herbal wellness company) and LILA (relationship app powered by astrology) to help share his story and bring his vast healing knowledge to others. Ricky is currently pursuing his doctorate in Chinese medicine and continues to help clients around the world gain a deeper understanding of their lives through his evolutionary astrology practice. Ricky received his Bachelor of Arts in Education from the University of Texas.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Ricky Williams promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Ricky Williams make a live appearance at your next event
Brands can sponsor Ricky Williams on OpenSponsorship by creating a free account, browsing Ricky Williams's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Ricky Williams is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Ricky Williams starts at $600 for a social media post, $6,000 for a appearance and $60,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Ricky Williams's audience includes 187K+ Instagram followers, interests including Health & Wellness, Fitness & Performance, Home Life, Marriage & Family, Kids, and more, based in Los Angeles, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026