
The Prefontaine Classic is the premier track and field meet in the United States. Since its inception in 1975, the meet has been a fixture in the global track and field calendar, earning a reputation for bringing the world’s best athletes to Hayward Field at the University of Oregon.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
Brands can sponsor Prefontaine Classic on OpenSponsorship by creating a free account, browsing Prefontaine Classic's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this event.
Prefontaine Classic is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this event.
According to OpenSponsorship, Prefontaine Classic's audience includes 105K+ Instagram followers, based in Eugene, Oregon, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Genisys Credit Union, headquartered in Auburn Hills, Michigan, has done something most brands never do with athlete sponsorship: it kept renewing. What started as a single partnership with Detroit Lions tight end Sam LaPorta has become a multi-year, two-athlete program that Genisys has renewed and expanded every season since 2024, adding Lions wide receiver Isaac TeSlaa in 2025 and renewing him again in 2026.
October 6, 2026