
Self-Managed
For brands
Our Account Managers handle outreach, negotiation and delivery for brands on the platform.
Mid Lifers is a Colorado-based midlife comedy and lifestyle creator who blends relatable humor, aging-related content, and everyday family moments into highly shareable short-form posts. With a brand-safe, female-leaning audience and content that resonates strongly with Gen X and 40+ consumers, this account is a natural fit for fashion, beauty, wellness, and travel campaigns.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Mid Lifers promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Mid Lifers make a live appearance at your next event
Brands can sponsor Mid Lifers on OpenSponsorship by creating a free account, browsing Mid Lifers's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Mid Lifers is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Mid Lifers starts at $100 for a social media post, $150 for a appearance and $900 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Mid Lifers's audience includes 743K+ Instagram followers, interests including Fashion, Accessories, Apparel, Skin Care, Health & Wellness, and more, based in Greenwood Village, Colorado, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026