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Lydia Williams is a globally recognized football personality and one of Australia’s most respected athletes, with a powerful story that connects elite sport, leadership, culture, and community impact. As a retired Matildas legend and current creator who also shares food, travel, and lifestyle content, she brings credibility, warmth, and broad brand appeal to campaigns looking for an authentic voice with real influence.
Lydia is a professional goalkeeper who currently plays for Arsenal and has been capped over 80 times for Australia. She started her career at Canberra United, other teams include Western New York Flash, Houston Dash and Melbourne City. She is a PFA Exec member and on the FIFPro Advisory Board. She wrote her own childrens book 'Saved' in 2019 and her second one 'Goal' is released in June 2021.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Lydia Williams promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Lydia Williams make a live appearance at your next event
Brands can sponsor Lydia Williams on OpenSponsorship by creating a free account, browsing Lydia Williams's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Lydia Williams is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Lydia Williams starts at $720 for a social media post, $4,800 for a appearance and $6,480 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Lydia Williams's audience includes 71K+ Instagram followers, interests including Food & Drink, Cooking, Health & Wellness, Food, Drinks, and more, based in London, England, United Kingdom. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026