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  3. Lydia Williams

Lydia Williams profile image

Sponsor Lydia Williams

Australia
Athlete (retired)
Soccer (Football) - Arsenal
Local
Reach
High
Response Rate

For brands

Want our team to run a deal with Lydia Williams, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About Lydia Williams — retired Arsenal soccer (Football) athlete

Lydia Williams is a globally recognized football personality and one of Australia’s most respected athletes, with a powerful story that connects elite sport, leadership, culture, and community impact. As a retired Matildas legend and current creator who also shares food, travel, and lifestyle content, she brings credibility, warmth, and broad brand appeal to campaigns looking for an authentic voice with real influence.


Why you should sponsor me for your next influencer campaign?

 Lydia is a professional goalkeeper who currently plays for Arsenal and has been capped over 80 times for Australia. She started her career at Canberra United, other teams include Western New York Flash, Houston Dash and Melbourne City. She is a PFA Exec member and on the FIFPro Advisory Board. She wrote her own childrens book 'Saved' in 2019 and her second one 'Goal' is released in June 2021.

Overview

🎂38
·
👩Female
📍LondonEnglandUnited Kingdom

Is Retired

Arsenal

Australia

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor Lydia Williams today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Food & DrinkCookingHealth & WellnessFoodDrinksAnimalsTechnologyCookingTravelPhotographyArt

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Lydia Williams promoting your product.

$720
User Generated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$6,480
User Generated Price
Sign up to start an offer

Appearance Deal

Have Lydia Williams make a live appearance at your next event

$4,800
User Generated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor Lydia Williams on OpenSponsorship by creating a free account, browsing Lydia Williams's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Lydia Williams is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Lydia Williams starts at $720 for a social media post, $4,800 for a appearance and $6,480 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Lydia Williams's audience includes 71K+ Instagram followers, interests including Food & Drink, Cooking, Health & Wellness, Food, Drinks, and more, based in London, England, United Kingdom. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Every brand running an influencer campaign on a cost-per-acquisition target eventually asks the same question: how many people will click the link? It decides how many creators you need, and whether your CAC target is realistic before you spend a dollar.

October 29, 2026

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.

July 13, 2026

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Review: Cairiss – Wilderness - The Progressive Subway -

August 20, 2026

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MHA appoints Lydia Williams as partner in Birmingham tax team - Accountancy Today

October 21, 2026

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MHA expands Birmingham tax team as Lydia Williams joins as partner - Consultancy.uk

October 27, 2026

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‘Really scary’: The struggle Matildas icon Lydia Williams didn’t expect after becoming a mum - Nine.com.au

October 1, 2026

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Matildas great Lydia Williams pays a visit to Broome - Broome Advertiser

November 8, 2026

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How does a goalkeeper win a penalty shootout? Two Aussie legends explain - SBS

July 13, 2026

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