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Lorenzo King, known as Renz Julian, is an Oakland-based basketball personality, East Bay Kings owner, and crossover creator with reach across sports, music, and Bay Area culture. He offers brands authentic local credibility, entrepreneurial storytelling, and a built-in audience that responds to community-driven content, entertainment, and athletic lifestyle campaigns.
Lorenzo King, aka Renz Julian of Field Of Dreamz Entertainment/Empire is a former Div. I college and arena football player, turned rapper and entrepreneur. As a basketball player Renz had competed in Nike/Fifa 3 on 3 Basketball tournaments and now as a pro player and team owner of the East Bay Kings of the ABA (American Basketball Association).
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Lorenzo KIng promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Lorenzo KIng make a live appearance at your next event
Brands can sponsor Lorenzo KIng on OpenSponsorship by creating a free account, browsing Lorenzo KIng's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Lorenzo KIng is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Lorenzo KIng starts at $300 for a social media post, $1,800 for a appearance and $6,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Lorenzo KIng's audience includes 203K+ Instagram followers, interests including Home Life, Marriage & Family, Kids, Food & Drink, Alcohol, and more, based in Oakland, CA, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026