
Self-Managed
Lesley Gadson is a basketball creator and athlete with a strong mix of hoops authenticity, faith-driven personality, and fashion-forward lifestyle content. She’s a compelling fit for brands looking to reach engaged women’s sports audiences through basketball, activewear, sneakers, wellness, and creator-led storytelling.
I’m a former collegiate athlete, entrepreneur, and lifestyle creator with a highly engaged community of 100K+ followers and a proven ability to create content that connects, inspires, and gets shared. My content naturally blends fitness, sports, wellness, family, and everyday life, allowing me to introduce brands in a way that feels authentic to my audience rather than like a traditional ad.
Hiking
United States
Empowered U, Girls on the Run
Has access to a professional photographer
South Carolina Women in Business Recipient (2023)
South Carolina Upstate Top 40 Under 40 Recipient (2024)
QUAD A Top Fifty Under Fifty Financial Advisors & Industry Professionals (2024)
Bank of America Global D&I Award Recipient (2024)
Columbia, South Carolina Top 40 Under 40 Recipient (2025)
Designed and led national workshops for advisor teams.
Developed educational programs improving financial literacy by 25% in engagement.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Lesley Gadson promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Lesley Gadson make a live appearance at your next event
Brands can sponsor Lesley Gadson on OpenSponsorship by creating a free account, browsing Lesley Gadson's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Lesley Gadson is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Lesley Gadson starts at $1,440 for a social media post, $3,600 for a appearance and $6,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Lesley Gadson's audience includes 103K+ Instagram followers, interests including Accessories, Activewear, Apparel, Cooking, Fashion, and more, based in Columbia, SC, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
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Genisys Credit Union, headquartered in Auburn Hills, Michigan, has done something most brands never do with athlete sponsorship: it kept renewing. What started as a single partnership with Detroit Lions tight end Sam LaPorta has become a multi-year, two-athlete program that Genisys has renewed and expanded every season since 2024, adding Lions wide receiver Isaac TeSlaa in 2025 and renewing him again in 2026.
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