
Self-Managed
For brands
Our Account Managers handle outreach, negotiation and delivery for brands on the platform.
Layne Horak is a college football safety at the University of Texas at Permian Basin, bringing All-LSC recognition, a strong defensive profile, and a polished personal brand to every campaign. He’s a natural fit for sponsors looking to connect with a sports audience that also responds to fitness, supplements, fashion, and lifestyle content.
Im a college football player that has a huge influence on youth, and other athletes, I wanna use my platforms to expand any business brand awareness. I have currently 16,000 on TikTok and almost 2,000 instagram followers.
Texas Permian Basin
University of Texas Permian Basin
United States
Has access to a professional photographer
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Layne Horak promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Layne Horak make a live appearance at your next event
Brands can sponsor Layne Horak on OpenSponsorship by creating a free account, browsing Layne Horak's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Layne Horak is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Layne Horak starts at $100 for a social media post, $180 for a appearance and $1,200 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Layne Horak's audience includes 2K+ Instagram followers, interests including Fashion, Apparel, Health & Wellness, Vitamins & Supplements, Football, and more, based in Odessa, Texas, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026