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Lance Hughes is an active young basketball talent from Midlothian, Virginia, creating authentic athlete content around training, camps, competition, and team culture. He offers brands a strong way to reach sports-minded teens and families through high-energy basketball storytelling, youth sports credibility, and a growing presence across Instagram, TikTok, and YouTube.
My name is Lance Hughes, but people often call me Legendary Lance! I’m a young dedicated 16 year old who Coach’s flag and tackle football and I’m a head basketball coach with the Crenshaw cardinals at a young age! I play for clover hill Cavs in midlothian Va on the varsity squad! So I would be a great fit for any brand as I am out 24/7 and can be seen with your products on and I have a good following!!
American Football, Flag Football
Clover Hill Cavaliers
Other...
United States
Has access to a professional photographer
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Lance Hughes promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Lance Hughes make a live appearance at your next event
Brands can sponsor Lance Hughes on OpenSponsorship by creating a free account, browsing Lance Hughes's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Lance Hughes is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Lance Hughes starts at $100 for a social media post, $600 for a appearance and $1,200 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Lance Hughes's audience includes 3K+ Instagram followers, interests including Fitness & Performance, Apparel, Activewear, Basketball, Travel, and more, based in Midlothian, VA, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026