Sponsor Lan Sansone

Lan Sansone is a St. Louis-based creator and the face behind @thenormalbrand, with content that naturally blends family life, product storytelling, and an authentic midwestern lifestyle. He’s a strong fit for brands looking for a relatable partner who can showcase fashion, shopping, travel, and home-centered content in a way that feels genuine and consistent.

Why you should sponsor me for your next influencer campaign?

 Lan Sansone is a co-founder and co-owner of The Normal Brand, a rapidly growing American clothing company known for its comfortable, versatile apparel inspired by Midwest sensibilities. Based in St. Louis, Missouri, the brand was launched in 2015 by Lan and his brothers, Jimmy and Conrad Sansone, with a mission to elevate "normal" everyday wear into something better. Lan grew up in a large family as one of ten siblings. He graduated from DePauw University and initially considered a career in Chicago. However, after his brother Jimmy persuaded their father to let Lan stay and help grow the fledgling brand, he joined The Normal Brand shortly after college. He began as Director of Sales and quickly became integral to the company’s early retail partnerships and expansion efforts. Lan maintains an active presence on Instagram (@lansansone), where he shares lifestyle content, brand updates, and personal moments. He also engages with fans and customers through TikTok, contributing to the brand's relatable and family-oriented image. Lan Sansone continues to be a driving force behind The Normal Brand’s growth, blending entrepreneurial grit with a down-to-earth, family-first ethos that resonates with customers nationwide.