
For brands
Our Account Managers handle outreach, negotiation and delivery for brands on the platform.
Julius Erving remains one of basketball’s most recognizable legends, with a legacy built on championship success, MVP awards, and a place among the all-time greats. For brands looking to align with credibility, history, and broad cross-generational appeal, his presence carries instant authority and cultural weight.
Julius Winfield Erving II (born February 22, 1950), commonly known by the nickname Dr. J, is an American former professional basketball player. Erving helped legitimize the American Basketball Association (ABA), and he was the best-known player in that league when it merged into the National Basketball Association (NBA) after the 1975–1976 season.
Is Retired
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Julius Erving promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Julius Erving make a live appearance at your next event
Brands can sponsor Julius Erving on OpenSponsorship by creating a free account, browsing Julius Erving's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Julius Erving is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Julius Erving starts at $10,000 for a social media post, $15,000 for a appearance and $90,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Julius Erving's audience includes 440K+ Instagram followers. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026