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Penny Hardaway is a Memphis basketball legend and the head coach of the Memphis Tigers, giving brands a trusted voice with deep credibility in the sport and strong local resonance. With his basketball camps, podcast-style storytelling, and authentic connection to Memphis hoops culture, he offers sponsor partners a powerful way to reach dedicated fans and families around the game.
Hardaway is a coach for college basketball squad University of Memphis and a former professional basketball player who was drafted 1st round by the Golden State Warriors (1993). He was a point guard for the Orlando Magic, New York Knicks, and Miami Heat.
Memphis Tigers
University of Memphis
United States
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Penny Hardaway promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Penny Hardaway make a live appearance at your next event
Brands can sponsor Penny Hardaway on OpenSponsorship by creating a free account, browsing Penny Hardaway's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Penny Hardaway is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Penny Hardaway starts at $10,000 for a social media post, $15,000 for a appearance and $90,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Penny Hardaway's audience includes 454K+ Instagram followers, interests including Fitness & Performance, Apparel, Activewear, Basketball, Podcasting, and more, based in Memphis, TN, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026