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  3. Penny Hardaway

Penny Hardaway profile image

Sponsor Penny Hardaway

NCAA
United States
Athlete (retired)
Basketball - Memphis Tigers
Regional
Reach
High
Response Rate

About Penny Hardaway — retired NCAA basketball athlete

Penny Hardaway is a Memphis basketball legend and the head coach of the Memphis Tigers, giving brands a trusted voice with deep credibility in the sport and strong local resonance. With his basketball camps, podcast-style storytelling, and authentic connection to Memphis hoops culture, he offers sponsor partners a powerful way to reach dedicated fans and families around the game.


Why you should sponsor me for your next influencer campaign?

 Hardaway is a coach for college basketball squad University of Memphis and a former professional basketball player who was drafted 1st round by the Golden State Warriors (1993). He was a point guard for the Orlando Magic, New York Knicks, and Miami Heat.

Overview

🎂55
·
👨Male
📍MemphisTNUnited States
NCAA

Is Retired

Memphis Tigers

University of Memphis

United States

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor Penny Hardaway today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Fitness & PerformanceApparelActivewearBasketballPodcastingSports MediaGolf

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Penny Hardaway promoting your product.

$10,000
Estimated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$90,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have Penny Hardaway make a live appearance at your next event

$15,000
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor Penny Hardaway on OpenSponsorship by creating a free account, browsing Penny Hardaway's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Penny Hardaway is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Penny Hardaway starts at $10,000 for a social media post, $15,000 for a appearance and $90,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Penny Hardaway's audience includes 454K+ Instagram followers, interests including Fitness & Performance, Apparel, Activewear, Basketball, Podcasting, and more, based in Memphis, TN, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Nano vs Micro vs Mega Influencers: What 1,527 Creator Campaigns Reveal About Cost and ROI

Nano vs Micro vs Mega Influencers: What 1,527 Creator Campaigns Reveal About Cost and ROI

Every influencer marketing article tells you the same thing: micro-influencers are better value. Almost none of them show you the receipts. So we pulled ours.

July 15, 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

2026 is the biggest year in American sports history

On July 4, 2026, the United States turns 250. The Semiquincentennial — America250 — isn't a single day; it's a Congress-chartered, yearlong national celebration running from Memorial Day 2025 through the end of 2026, with signature events in New York, Philadelphia, Washington, DC and Main Streets across the country.

July 1, 2026

High School NIL: A Brand's Guide to Sponsoring High School Athletes

High school NIL (Name, Image, and Likeness) opened a door that didn't exist three years ago: brands can now sponsor high school athletes directly, in most US states, with real money changing hands. For brands looking to reach a younger demographic, build long-term creator relationships, or get in early with future stars, this is the most overlooked opportunity in athlete marketing.

May 19, 2026

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Penny Hardaway offers to repay $2.6M loan for Memphis roster - ESPN

October 13, 2026

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Penny Hardaway confident Nemanja Popović 'will play' for Memphis basketball | Exclusive - The Commercial Appeal

October 13, 2026

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New-look Tigers aim to bounce back from worst season under Penny Hardaway - The Daily Helmsman

July 26, 2026

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Report: Penny Hardaway contributed $2.6 million to Memphis revenue sharing budget - Yahoo Sports

October 12, 2026

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Penny Hardaway says he put up $2.6M for Memphis’ roster. His AD says it’s more nuanced than that - The Athletic - The New York Times

October 12, 2026

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Penny Hardaway’s 4 Children: All About His Two Daughters and Two Sons - People.com

July 23, 2026

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