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Jet Bent-Lee is a Toronto-based creator with a polished, lifestyle-driven presence that blends fashion, family, food, and travel content. He’s a strong fit for brands looking for authentic, visually appealing storytelling across home, dining, and destination-focused campaigns.
Jet Bent-Lee and Iron Chef Dad are food, travel, and entertainment brands led by creator Jet Bent-Lee and internationally acclaimed chef Susur Lee. Together, they combine high-energy digital storytelling, humour, family chemistry, and world-class culinary expertise across restaurant reviews, food challenges, global travel, viral taste tests, and lifestyle content. Their approachable yet aspirational videos connect with a highly engaged international audience and offer brands natural, story-driven integrations across YouTube, Instagram, TikTok, and other social platforms.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Jet Bent-Lee promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Jet Bent-Lee make a live appearance at your next event
Brands can sponsor Jet Bent-Lee on OpenSponsorship by creating a free account, browsing Jet Bent-Lee's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this content creator.
Jet Bent-Lee is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this content creator.
According to OpenSponsorship, estimated pricing to sponsor Jet Bent-Lee starts at $100 for a social media post, $150 for a appearance and $900 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Jet Bent-Lee's audience includes 6.3M+ TikTok followers, interests including Fashion, Home Life, Food & Drink, Fashion, Food, and more, based in Toronto, Ontario, Canada. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026