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James Smith-Williams is an NFL defensive lineman and a strong fit for brands looking to reach sports fans with premium, lifestyle-driven content. He blends authentic game-day credibility with polished fashion and travel imagery, making him a natural partner for campaigns that want both athletic authority and elevated personal style.
James Smith-Williams is the defensive end for the Atlanta Falcons. He played college football at NC State and was drafted by the Washington Commanders in the seventh round of the 2020 NFL Draft. James is 6'4 with a strong work ethic.
Atlanta Falcons
North Carolina State University (NC State)
United States
Has access to a professional photographer
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the James Smith-Williams promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have James Smith-Williams make a live appearance at your next event
Brands can sponsor James Smith-Williams on OpenSponsorship by creating a free account, browsing James Smith-Williams's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
James Smith-Williams is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor James Smith-Williams starts at $400 for a social media post, $600 for a appearance and $3,600 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, James Smith-Williams's audience includes 7K+ Instagram followers, interests including Fashion, Activewear, Fashion, Travel, Cars, based in New York City, New York, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026