Sponsor Franco Florio

Franco Florio is Argentina’s national-record sprint star, known for explosive 60m and 100m performances and a strong presence on the international track circuit. As an active, high-visibility athlete with Adidas Team affiliation and a polished performance-focused image, he’s an excellent fit for brands looking to reach sports, fitness, travel, and premium activewear audiences.

Why you should sponsor me for your next influencer campaign?

 My name is Franco Florio and I am the fastest sprinter in Argentina. I know how to market and communicate in English and Spanish. Since 2020, I have being doing influencer marketing in my country reaching more than 100k followers on Instagram. Obviously, entering the Spanish-speaking market requires a localized effort and a granular understanding of the region. One of the most common mistakes I see when international brands use paid advertising to target Argentine markets is that their translations randomly vary between the Argentine dialect and the more “neutral” Spanish variant, which ends up pushing consumers away. My role is to market and communicate from an argentine perspective, using the correct, familiar wording that people relate to.