Sponsor Franco Florio
Argentina
Athlete
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My name is Franco Florio and I am the fastest sprinter in Argentina. I know how to market and communicate in English and Spanish. Since 2020, I have being doing influencer marketing in my country reaching more than 100k followers on Instagram. Obviously, entering the Spanish-speaking market requires a localized effort and a granular understanding of the region. One of the most common mistakes I see when international brands use paid advertising to target Argentine markets is that their translations randomly vary between the Argentine dialect and the more “neutral” Spanish variant, which ends up pushing consumers away. My role is to market and communicate from an argentine perspective, using the correct, familiar wording that people relate to.
Sprint Running
Adidas Team
Argentina
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1 post & 1 story with the Franco Florio promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
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