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  1. Home
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  3. Deion Sanders

Deion Sanders profile image

Sponsor Deion Sanders

NCAA
Athlete (retired)
American Football - Colorado Buffaloes
Global
Reach
High
Response Rate

For brands

Want our team to run a deal with Deion Sanders, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About Deion Sanders — retired NCAA american Football athlete

Deion Sanders, widely known as Coach Prime, brings elite name recognition, championship-level sports credibility, and a massive engaged audience built around motivation, faith, and family. He’s a strong fit for campaigns that want authentic influence, cross-generational appeal, and a larger-than-life personality that naturally cuts through on social.


Why you should sponsor me for your next influencer campaign?

 NFL Hall of Famer NFL Personality

Overview

🎂59
·
👨Male
📍BoulderColoradoUnited States
NCAA

Is Retired

Baseball

Colorado Buffaloes

personal charity

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor Deion Sanders today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Home LifeKidsHealth & WellnessFamilyYouthFaith

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Deion Sanders promoting your product.

$100,000
Estimated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$900,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have Deion Sanders make a live appearance at your next event

$150,000
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor Deion Sanders on OpenSponsorship by creating a free account, browsing Deion Sanders's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Deion Sanders is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Deion Sanders starts at $100,000 for a social media post, $150,000 for a appearance and $900,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Deion Sanders's audience includes 5.5M+ Instagram followers, interests including Home Life, Kids, Health & Wellness, Family, Youth, and more, based in Boulder, Colorado, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Every brand running an influencer campaign on a cost-per-acquisition target eventually asks the same question: how many people will click the link? It decides how many creators you need, and whether your CAC target is realistic before you spend a dollar.

October 29, 2026

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

2026 is the biggest year in American sports history

On July 4, 2026, the United States turns 250. The Semiquincentennial — America250 — isn't a single day; it's a Congress-chartered, yearlong national celebration running from Memorial Day 2025 through the end of 2026, with signature events in New York, Philadelphia, Washington, DC and Main Streets across the country.

July 1, 2026

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Deion Sanders laments Colorado struggles, says he's not worried about job - ESPN

November 8, 2026

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Deion Sanders’ $25.5 million buyout could complicate Colorado’s decision on his future - Yahoo Sports

November 8, 2026

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Deion Sanders says it's 'not how it's supposed to be' at Colorado after loss amid job security speculation - CBS Sports

November 9, 2026

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Diego Pavia joins Deion Sanders at Colorado after failing in the NFL: "You are a real 1" - MARCA

October 20, 2026

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Deion Sanders' Contract Buyout Turning Heads Before Coaching Carousel Begins - Sports Illustrated

October 10, 2026

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Deion Sanders created Prime Time so he could get paid. Why deny college athletes the same chance? - The Guardian

October 6, 2026

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