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Β Brock Hoffman is one of the highest-followed NFL players on TikTok and one of the few NFL athletes who is genuinely a strong content creator, not just an athlete posting ads. His audience connects with his authentic, entertaining, and relatable personality, especially around football, training, food, family life, and everyday routines. As a Dallas Cowboys offensive lineman, Brock has built a highly engaged fanbase across TikTok and Instagram that responds well to lifestyle-focused content and brand integrations that feel natural. His content consistently drives strong engagement because it feels real and personality-driven rather than overly scripted. Brock is a great fit for brands in food & beverage, health & wellness, fitness, lifestyle, apparel, and family-focused categories. He typically commands $5,000+ per branded post, making partnerships through OpenSponsorship a strong value opportunity for brands looking for premium NFL talent with proven social media influence and content creation ability.
Dallas Cowboys
Virginia Polytechnic Institute and State University (Virginia Tech)
United States
Has access to a professional photographer
Male: 84.3%
Female: 15.7%
Asian: 1.51%
African: 25.66%
White: 66.41%
Hispanic: 6.42%
United States
96.2%
United Kingdom
0.6%
Mexico
0.6%
Canada
0.4%
Virginia
19.8%
North Carolina
15.3%
South Carolina
8.0%
Florida
4.2%
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1 post & 1 story with the Brock Hoffman promoting your product.
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