Sponsor Brandon Robinson

Brandon Robinson, known as Scoop B, is a New York-based media personality and basketball insider with a strong presence in sports, entertainment, fashion, and culture. He brings credible, player-trusted storytelling and event-ready content that makes him a natural fit for brands looking to reach engaged NBA and lifestyle audiences.

Why you should sponsor me for your next influencer campaign?

 Brandon “Scoop B” Robinson is an NBA analyst at Bally Sports Network. Growing up in both northern New Jersey and New York City, Brandon began his career working at his family’s shoe stores The Athlete’s Foot and Men’s Walkers in Harlem, New York. Interacting with athletes and celebrities like late jazz musician Dizzy Gillespie and NBA Hall of Famers Hakeem Olajuwon and Dominique Wilkins gave him early practice in interviewing some of sports greatest names. By the tender age of 12, he transitioned this practice to an early start in radio journalism as host of Nets Slammin’ Planet, a 1990s AM radio show with the then-New Jersey Nets. As his career progressed, Brandon worked and appeared on networks such as CBS, NBC, CNN, FOX, NBA TV, ESPN Radio and MSG Networks. He even found himself making an appearance on the popular video game, NBA 2K. Staying true to his journalism roots, he was also a staff writer at The Source Magazine, managing editor and columnist at RESPECT Magazine and a senior columnist at Basketball Society Online. Robinson’s passion for media and sports led him to create his own podcast, “Scoop B Radio.” The podcast garnered 10 million streams in 2021 and has featured special guests such as Pete Sampras, Mark Cuban, Shaquille O’Neal, DJ Khaled, Don Lemon and the voice of Siri, amongst others. Brandon holds a Bachelor of Arts in media communications from Eastern University and a Master of Arts in journalism from Hofstra University.