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Alana Carter is a Canadian racing driver based in Toronto whose content blends high-performance motorsport, behind-the-scenes paddock moments, and disciplined training. She’s a strong fit for brands that want authentic reach across racing, automotive performance, fitness, travel, and modern female motorsport audiences.
I was the first woman ever to race in Radical Cup Canada which included major races such as the Toronto Indy. I'm passionate about empowering women through motorsports and helping others get into it. Additionally, I'm equipped with a marketing degree so I have a deep understanding of how important it is to properly represent a brand.
Western Cup Memorial Champion
Formula Woman 2022 Winner
Whelan NASCAR Season Championship
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Alana Carter promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Alana Carter make a live appearance at your next event
Brands can sponsor Alana Carter on OpenSponsorship by creating a free account, browsing Alana Carter's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Alana Carter is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Alana Carter starts at $1,036 for a social media post, $2,400 for a appearance and $6,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Alana Carter's audience includes 55K+ Instagram followers, interests including Activewear, Fashion, Fitness & Performance, Health & Wellness, Skin Care, and more, based in Toronto, ON, Canada. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026