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  3. Walter Powell

Walter Powell profile image

Sponsor Walter Powell

United States
Athlete (retired)
American Football - Buffalo Bills
Local
Reach
High
Response Rate

For brands

Want our team to run a deal with Walter Powell, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About Walter Powell — retired NFL american Football athlete

Walter Powell is a retired NFL veteran and founder with a strong crossover audience in sports, fashion, tech, and culture. His content blends athletic credibility, entrepreneurship, and modern streetwear/Web3 energy, making him a strong fit for brands looking for authenticity, reach, and a polished personal brand.


Why you should sponsor me for your next influencer campaign?

 Rated #1 All-Purpose Back in FCS - Phil Steele ● Rated #1 Punt Returner in FCS - Phil SteeleRated #4 Wide Receiver in FCS - Phil Steele ● 2013 Walter Payton Award Candidate ● 2012 First-Team All-American All-Purpose - Associated Press WR for Buffalo Bills

Overview

🎂34
·
👨Male
📍St. LouisMissouriUnited States

Is Retired

Buffalo Bills

Murray State University

United States

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor Walter Powell today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

FashionApparelAccessoriesArtTechnologyCryptocurrencyPoliticsFashionBeautyCarsShoes

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Walter Powell promoting your product.

$4,000
Estimated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$36,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have Walter Powell make a live appearance at your next event

$6,000
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor Walter Powell on OpenSponsorship by creating a free account, browsing Walter Powell's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Walter Powell is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Walter Powell starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Walter Powell's audience includes 12K+ Instagram followers, interests including Fashion, Apparel, Accessories, Art, Technology, and more, based in St. Louis, Missouri, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

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Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Every brand running an influencer campaign on a cost-per-acquisition target eventually asks the same question: how many people will click the link? It decides how many creators you need, and whether your CAC target is realistic before you spend a dollar.

October 29, 2026

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

2026 is the biggest year in American sports history

On July 4, 2026, the United States turns 250. The Semiquincentennial — America250 — isn't a single day; it's a Congress-chartered, yearlong national celebration running from Memorial Day 2025 through the end of 2026, with signature events in New York, Philadelphia, Washington, DC and Main Streets across the country.

July 1, 2026

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November 10, 2026

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