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Walter Powell is a retired NFL veteran and founder with a strong crossover audience in sports, fashion, tech, and culture. His content blends athletic credibility, entrepreneurship, and modern streetwear/Web3 energy, making him a strong fit for brands looking for authenticity, reach, and a polished personal brand.
Rated #1 All-Purpose Back in FCS - Phil Steele ● Rated #1 Punt Returner in FCS - Phil SteeleRated #4 Wide Receiver in FCS - Phil Steele ● 2013 Walter Payton Award Candidate ● 2012 First-Team All-American All-Purpose - Associated Press WR for Buffalo Bills
Buffalo Bills
Murray State University
United States
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Walter Powell promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Walter Powell make a live appearance at your next event
Brands can sponsor Walter Powell on OpenSponsorship by creating a free account, browsing Walter Powell's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Walter Powell is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Walter Powell starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Walter Powell's audience includes 12K+ Instagram followers, interests including Fashion, Apparel, Accessories, Art, Technology, and more, based in St. Louis, Missouri, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026