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Viviana Vazquez, known online as Viv πΈ First-Gen Money Content, is a New York-based financial educator and creator who turns investing, budgeting, and career advice into highly usable content for a first-gen audience. Her mix of money literacy, career growth, and relatable founder storytelling makes her a strong fit for brands looking to reach ambitious young adults with practical, trust-building content.
Β π° overcoming generational poverty π²π½ financially supporting family π«Άπ½ helping you break all the cycles β¨ FREE budget template + money resources ππ½
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Viv πΈ First-Gen Money Content promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Viv πΈ First-Gen Money Content make a live appearance at your next event
Brands can sponsor Viv πΈ First-Gen Money Content on OpenSponsorship by creating a free account, browsing Viv πΈ First-Gen Money Content's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this content creator.
Viv πΈ First-Gen Money Content is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this content creator.
According to OpenSponsorship, estimated pricing to sponsor Viv πΈ First-Gen Money Content starts at $4,800 for a social media post, $7,200 for a appearance and $43,200 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Viv πΈ First-Gen Money Content's audience includes 180K+ Instagram followers, interests including Reading, Technology, Real Estate, Cooking, Travel, and more, based in New York, New York, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

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How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026