Sponsor Tynita Butts-Townsend

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.

High school NIL (Name, Image, and Likeness) opened a door that didn't exist three years ago: brands can now sponsor high school athletes directly, in most US states, with real money changing hands. For brands looking to reach a younger demographic, build long-term creator relationships, or get in early with future stars, this is the most overlooked opportunity in athlete marketing.

National Runners Month celebrates the dedication, passion, and achievements of runners around the world. Throughout the month, runners of all levels unite to showcase their love for the sport through races, challenges, and community events. It's a time to honor the physical and mental benefits of running, as well as the camaraderie that comes with being part of the running community. OpenSponsorship, a platform connecting brands with athletes, plays a significant role in supporting runners during this month and beyond. Partnering with notable athletes such as Hunter Woodhall, Sanya Richards Ross, and Emma Coburn, OpenSponsorship facilitates opportunities for brands to collaborate with these runners on sponsorship deals, promoting products, events, and initiatives that resonate with the running community. As National Runners Month unfolds, OpenSponsorship continues to empower athletes and brands alike to make meaningful connections and celebrate the spirit of running.