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Tyler Lacy is an active Detroit Lions defensive lineman with authentic NFL credibility and a strong connection to Dallas and the broader Texas football community. His Instagram blends high-performance training, football camp/community moments, and style-forward lifestyle content, making him a strong fit for brands targeting sports fans, performance-driven audiences, and modern athleisure consumers.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Tyler Lacy promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Tyler Lacy make a live appearance at your next event
Brands can sponsor Tyler Lacy on OpenSponsorship by creating a free account, browsing Tyler Lacy's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Tyler Lacy is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Tyler Lacy starts at $1,200 for a social media post, $7,200 for a appearance and $8,400 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Tyler Lacy's audience includes 6K+ Instagram followers, interests including Fitness & Performance, Apparel, Accessories, Fashion, Travel, based in Dallas, TX, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026