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Tyler Goodson is an NFL running back with a polished, fashion-forward personal brand that gives sponsors a rare mix of pro-athlete credibility and creator appeal. With his Atlanta Falcons connection, Iowa football pedigree, and strong visual style presence, he’s a fit for campaigns looking to reach sports fans and style-conscious audiences alike.
First true freshman ever to lead the team in rushing yards. 50th Iowa player to surpass 1,000 career rushing yards, and is currently 29th with 1,400 yards. Ranked second in the Big Ten in total rushing yards (762), third in rushing touchdowns (7) and fourth in rushing yards. Currently majoring in sports medicine and is interested in content creation, evidenced by his personal Youtube page "Dreams 2 Reality."
FirstFirst-team All-Big Ten by Associated Press
Second-team All-Big Ten by Phil Steele
Doak Walker Award preseason Watch List
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Tyler Goodson promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Tyler Goodson make a live appearance at your next event
Brands can sponsor Tyler Goodson on OpenSponsorship by creating a free account, browsing Tyler Goodson's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Tyler Goodson is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Tyler Goodson starts at $900 for a social media post, $1,350 for a appearance and $8,100 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Tyler Goodson's audience includes 29K+ Instagram followers, interests including Fitness & Performance, Apparel, Fashion, Fashion, Travel, and more, based in Iowa City, IA, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026