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Trae Young is a high-profile basketball talent with major NBA-level reach and a strong on-court identity that translates well off the court. His Instagram shows consistent engagement with fans, polished lifestyle content, and brand-friendly posts, making him a compelling partner for campaigns looking to tap into sports, style, and modern athlete influence.
Rayford Trae Young (born September 19, 1998) is an American professional basketball player for the Atlanta Hawks of the National Basketball Association (NBA). He played college basketball for the Oklahoma Sooners, where in his one season in 2017–18, he tied the then National Collegiate Athletic Association (NCAA) Division I single-game assists record with 22 and became the only player to ever lead the NCAA in both points and assists in a single season. Nicknamed "Ice Trae", he was drafted by the Dallas Mavericks in the 2018 NBA draft with the fifth pick, and traded the same day to the Atlanta Hawks, along with a future first-round pick, for the draft rights to Luka Dončić. He joined Dončić in a unanimous selection to the 2019 NBA All-Rookie First Team. He is a four-time NBA All-Star, and has led the Hawks to three playoff runs, including a trip to the Eastern Conference Finals in 2021.
Washington Wizards
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1 post & 1 story with the Trae Young promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Trae Young make a live appearance at your next event
Brands can sponsor Trae Young on OpenSponsorship by creating a free account, browsing Trae Young's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Trae Young is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Trae Young starts at $100,000 for a social media post, $150,000 for a appearance and $900,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Trae Young's audience includes 4.8M+ Instagram followers, interests including Fashion, Apparel, Activewear, Shopping, Fashion, and more. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026