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  3. The Real Stuff

The Real Stuff profile image

Sponsor The Real Stuff

Content Creator
Local
Reach
High
Response Rate

For brands

Want our team to run a deal with The Real Stuff, or find content creators like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About The Real Stuff — content creator

The Real Stuff is a Toronto-based podcast brand hosted by Lucie Bfink, built for audiences who love honest, highly shareable conversations about relationships, family, books, and culture. It’s a strong sponsorship fit for brands that want thoughtful storytelling, emotionally engaged listeners, and content that naturally sparks conversation.


Why you should sponsor me for your next influencer campaign?

 Very personal conversations on a very public platform. Hosted by @luciebfink Watch this week’s episode👇

Overview

👩Female
📍TorontoCanada

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor The Real Stuff today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Home LifeMarriage & FamilyHealth & WellnessPodcastsStorytellingRelationshipsPop CultureBooks

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the The Real Stuff promoting your product.

$4,000
Estimated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$36,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have The Real Stuff make a live appearance at your next event

$6,000
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor The Real Stuff on OpenSponsorship by creating a free account, browsing The Real Stuff's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this content creator.

The Real Stuff is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this content creator.

According to OpenSponsorship, estimated pricing to sponsor The Real Stuff starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, The Real Stuff's audience includes 17K+ Instagram followers, interests including Home Life, Marriage & Family, Health & Wellness, Podcasts, Storytelling, and more, based in Toronto, Canada. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

Nano vs Micro vs Mega Influencers: What 1,527 Creator Campaigns Reveal About Cost and ROI

Nano vs Micro vs Mega Influencers: What 1,527 Creator Campaigns Reveal About Cost and ROI

Every influencer marketing article tells you the same thing: micro-influencers are better value. Almost none of them show you the receipts. So we pulled ours.

July 15, 2026

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.

July 13, 2026

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Olivia Dean makes audience ‘feel love, like the real stuff’ - The Daily Texan

August 30, 2026

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Building the real stuff at Siemens - how the German industrial giant makes probabilistic AI work in a deterministic world - diginomica

September 28, 2026

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Camp Wrap, Day 19: Defense "Continually Elevating…" - Jacksonville Jaguars

August 25, 2026

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Editor’s note: COP31: ambition versus the real world - Sustainable Views

November 9, 2026

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Digital Data or Material Evidence Please; The Time is Ripe to Go Beyond Verbal Testimonies on UAP! - Medium

October 13, 2026

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This Is Why Bear Grylls Wanted to Team Up with THE CHOSEN… - Movieguide

August 3, 2026

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