
Self-Managed
Taylor Merchant is a University of Louisville cheerleader and lifestyle creator with a polished, high-energy presence that brands can tap into for college sports, fashion, beauty, and travel campaigns. Her content feels aspirational yet approachable, with strong visual appeal and clear engagement around team pride, social moments, and trend-forward style.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Taylor Merchant promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Taylor Merchant make a live appearance at your next event
Brands can sponsor Taylor Merchant on OpenSponsorship by creating a free account, browsing Taylor Merchant's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Taylor Merchant is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Taylor Merchant starts at $300 for a social media post, $900 for a appearance and $2,700 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Taylor Merchant's audience includes 13K+ TikTok followers, interests including Fitness & Performance, Fashion, Apparel, Accessories, Travel, and more, based in Dallas, Texas, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Genisys Credit Union, headquartered in Auburn Hills, Michigan, has done something most brands never do with athlete sponsorship: it kept renewing. What started as a single partnership with Detroit Lions tight end Sam LaPorta has become a multi-year, two-athlete program that Genisys has renewed and expanded every season since 2024, adding Lions wide receiver Isaac TeSlaa in 2025 and renewing him again in 2026.
October 6, 2026