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Taurance Williams is a football-focused athlete and fitness coach from New Bern who blends American football, boxing, and weight training into high-energy content that fits performance, wellness, and activewear campaigns. His authentic training-first presence and motivational personal brand make him a strong fit for sponsors looking to reach driven, athletic audiences.
I am a guy that’s full of energy and is very committed to everything I set out to do. I also Tend to carry myself by a motto that I’ve been living on for most of my life and that is “ Do what you got to do to do what you want to do”.
2013 HS Football State Champion
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Taurance Williams promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Taurance Williams make a live appearance at your next event
Brands can sponsor Taurance Williams on OpenSponsorship by creating a free account, browsing Taurance Williams's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Taurance Williams is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Taurance Williams starts at $360 for a social media post, $3,000 for a appearance and $6,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Taurance Williams's audience includes 3K+ Instagram followers, interests including Fitness & Performance, Activewear, Health & Wellness, Fitness, Training, and more, based in New Bern, NC, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026