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Sheldon Westcott is a UFC welterweight, martial arts coach, and family-focused creator whose content blends elite combat-sports credibility with authentic day-to-day lifestyle moments. He’s a strong sponsorship fit for brands targeting fitness, performance, wellness, and engaged parent audiences who value discipline and real-world athletic storytelling.
I am Sheldon Westcott I am currently fighting in the UFC and I was also on the T.V she The Ultimate Fighter. I have been fighting professionally since 2007 and in doing so i have teamed up and represented alot of companies and brands such as Full tilt poker, Rockstar energy drink,Reebok,Global Cell communications ect. I understand sponsorship is a mutally beneficial agreement and i do everything i can to promote the companies that hire me!
2017 Edmonton international MMA fighter of the year
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Sheldon Westcott promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Sheldon Westcott make a live appearance at your next event
Brands can sponsor Sheldon Westcott on OpenSponsorship by creating a free account, browsing Sheldon Westcott's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Sheldon Westcott is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Sheldon Westcott starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Sheldon Westcott's audience includes 18K+ Instagram followers, interests including Marriage & Family, Kids, Fitness & Performance, Health & Wellness, Activewear, and more, based in St. Albert, Alberta, Canada. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026