
For brands
Our Account Managers handle outreach, negotiation and delivery for brands on the platform.
Shdiamond McKnight is a college basketball creator with a strong on-court identity and an energetic, personality-driven presence on Instagram and TikTok. She blends athlete lifestyle content with comedy and relatable everyday moments, making her a natural fit for brands looking to connect with a young, engaged audience through authentic campus and sports storytelling.
Hi, my name is Sh’diamond Mcknight. I am a combo Guard basketball player at Nicholls State University. I was born in Fort Warren Beach Florida and raised in Bossier City Louisiana . I was captain of the Parkway Panthers high basketball team. I attended SAU TECH my freshman and sophomore year I lead my juco team the best record (20-3), my freshman year we won conference and regionals, and my sophomore year we won conference, While at Mississippi Valley State University, I averaged 13.4 points a game/3.8 rebounds per game/ 3.2 assists per game/33.4 free throws per game (ranked #1 in SWAC in steals (88) ranked 5th in SWAC in scoring. Now, I am at Nicholls State University and I am majoring in mass communication/ journalism but next year it will be a concentration of general studies, because I am going into coaching. I love to play basketball, make Tik Tok videos, and listen to music.
Nicholls State University
Nicholls State University
United States
Has access to a professional photographer
2024 - 1st Team All Southwestern Athletic Conference (SWAC)
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Shdiamond McKnight promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Shdiamond McKnight make a live appearance at your next event
Brands can sponsor Shdiamond McKnight on OpenSponsorship by creating a free account, browsing Shdiamond McKnight's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Shdiamond McKnight is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Shdiamond McKnight starts at $240 for a social media post, $240 for a appearance and $600 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Shdiamond McKnight's audience includes 3K+ TikTok followers, interests including Activewear, Apparel, Fashion, Fitness & Performance, Home Life, and more, based in Itta Bena, Mississippi, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026