
Self-Managed
For brands
Our Account Managers handle outreach, negotiation and delivery for brands on the platform.
Shannon Coates is an endurance athlete and former Florida State University track and cross-country runner with deep credibility in triathlon, Ironman racing, and outdoor performance content. Her mix of elite fitness, authentic recovery-and-comeback storytelling, and relatable everyday moments makes her a strong fit for brands looking to connect with an active, engaged audience.
3x Ironman World Championship qualifier, 15 x Ironman finisher. Active on social media and within athletic community in and around Oregon.
Marathon Running, Trail Running
Suunto Multisport Team
Florida State University
United States
3 x Ironman World Championship
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Shannon Coates promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Shannon Coates make a live appearance at your next event
Brands can sponsor Shannon Coates on OpenSponsorship by creating a free account, browsing Shannon Coates's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Shannon Coates is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Shannon Coates starts at $400 for a social media post, $600 for a appearance and $3,600 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Shannon Coates's audience includes 2K+ Instagram followers, interests including Fitness & Performance, Pets, Home Life, Reading, Music, and more, based in Portland, Oregon, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026