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Samuel Abu is an athletic creator with a strong focus on performance, training, and the lifestyle around elite basketball. With gym-driven content, travel imagery, and a disciplined, coachable presence, he’s a natural fit for brands looking to reach an active audience through authentic sports and fitness storytelling.
My name is Samuel Abu and I am a professional basketball player and social media influencer. I have been playing professional basketball for 3 years. I played college basketball at Texas Wesleyan University and the University of South Florida (NCAA D1) where I graduated with a Degree in Business Management and Marketing. Through my Diverse journey of international travel and living abroad, I have had the experience of interacting with individuals from multiple cultural backgrounds and have gained followings on social media. The biggest thing I’ve learned from my experience in life is that hard work and consistency can help you achieve any goal you set for yourself.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Samuel Abu promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Samuel Abu make a live appearance at your next event
Brands can sponsor Samuel Abu on OpenSponsorship by creating a free account, browsing Samuel Abu's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Samuel Abu is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Samuel Abu starts at $720 for a social media post, $1,200 for a appearance and $900 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Samuel Abu's audience includes 9K+ Instagram followers, interests including Fitness & Performance, Activewear, Gym, Sports, Travel, based in Tampa, Florida, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026