Sam Williams is an NFL defensive end with strong Dallas market reach, family-driven credibility, and a lifestyle-forward brand presence. As a Cleveland Browns athlete with an established audience around fashion, activewear, cars, and photography, he offers sponsors a blend of sports authority and authentic off-field appeal that performs well for campaigns targeting modern male consumers and family audiences.
Sam is excited to join the Cowboys franchise and make an impact on the field. He has a great personality and loves to meet and engage with fans of his new team. Sam's pride and joy is his 1 and 1/2-year-old son, SJ.
1 post & 1 story with the Sam Williams promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Sam Williams make a live appearance at your next event
Brands can sponsor Sam Williams on OpenSponsorship by creating a free account, browsing Sam Williams's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Sam Williams is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Sam Williams starts at $1,800 for a social media post, $3,000 for a appearance and $3,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Sam Williams's audience includes 52K+ Instagram followers, interests including Home Life, Kids, Fashion, Apparel, Activewear, and more, based in Dallas, TX, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Genisys Credit Union, headquartered in Auburn Hills, Michigan, has done something most brands never do with athlete sponsorship: it kept renewing. What started as a single partnership with Detroit Lions tight end Sam LaPorta has become a multi-year, two-athlete program that Genisys has renewed and expanded every season since 2024, adding Lions wide receiver Isaac TeSlaa in 2025 and renewing him again in 2026.
October 6, 2026