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Niya Johnson is a former University of Massachusetts Lowell basketball player turned head coach at The Winchendon School Girls’ Varsity Basketball, with a polished personal brand that blends athletics, fashion, and beauty. She offers strong on-camera presence, authentic sports credibility, and lifestyle appeal that makes her a natural fit for brands looking to connect with an audience that values performance, style, and confidence.
Is Retired
The Winchendon School Girls’ Varsity Basketball
University of Massachusetts at Lowell
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Niya Johnson promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Niya Johnson make a live appearance at your next event
Brands can sponsor Niya Johnson on OpenSponsorship by creating a free account, browsing Niya Johnson's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Niya Johnson is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Niya Johnson starts at $360 for a social media post, $3,000 for a appearance and $1,140 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Niya Johnson's audience includes 2K+ Instagram followers, interests including Fashion, Activewear, Fashion, Beauty, Photography. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026