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Michelle Waterson is a proven UFC veteran and multi-discipline combat sports personality with strong appeal for brands looking to reach an engaged fitness, performance, and tactical-training audience. Her content blends elite athletic credibility with family-life moments, travel, food, and a polished personal brand that feels authentic across both sports and lifestyle campaigns.
Michelle Waterson is an American mixed martial artist and model who competes in the Ultimate Fighting Championship. She is the #9 ranked strawweight in the world. She is the former Invicta FC Atomweight Champion. Between 2013 and 2014, she was ranked the No. 1 women's atomweight fighter in the world. Michelle Waterson is also an actress known for her work on Transcendence (2014), The Signal (2014) and MacGruber (2010).
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Michelle Waterson promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Michelle Waterson make a live appearance at your next event
Brands can sponsor Michelle Waterson on OpenSponsorship by creating a free account, browsing Michelle Waterson's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Michelle Waterson is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Michelle Waterson starts at $50,000 for a social media post, $75,000 for a appearance and $450,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Michelle Waterson's audience includes 1.5M+ Instagram followers, interests including Home Life, Marriage & Family, Kids, Activewear, Fitness & Performance, and more, based in Albuquerque, New Mexico, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026