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Malcolm Rodriguez is an active Detroit Lions linebacker and former Oklahoma State standout who brings strong NFL credibility, hometown Detroit relevance, and a family-first personal brand. His content blends football, training, golf, and everyday life, making him a strong fit for brands looking for authentic reach with a grounded, high-trust athlete.
Picked in rd 6 of the NFL Draft. LB for the Detroit Lions
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Malcolm Rodriguez promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Malcolm Rodriguez make a live appearance at your next event
Brands can sponsor Malcolm Rodriguez on OpenSponsorship by creating a free account, browsing Malcolm Rodriguez's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Malcolm Rodriguez is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Malcolm Rodriguez starts at $600 for a social media post, $578 for a appearance and $1,200 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Malcolm Rodriguez's audience includes 116K+ Instagram followers, interests including Marriage & Family, Kids, Fitness & Performance, Activewear, Shoes, and more, based in Detroit, MI, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026